Webinars have become a part of today's corporate communications strategy, but not everyone knows what a webinar is and how it differs from more traditional conferences. A webinar is a series of presentations delivered over the Internet, usually using VoIP or something similar as a means of delivering the content. The point of these presentations is to take visitors on a "micro journey" through your business. You are able to interact with your webinars audience via email, phone, instant message, and even live chat.
Some webinars take place over video, some over live chat, and some are a combination of the two. A live session is when the presenter can actually see and hear his or her audience. For example, if you were having a sales presentation you would be able to respond to questions and solicit feedback. If your webinars do not allow live chat, you can use YouTube live class or a similar "watch and learn" method in order to learn more about what your audience is thinking and asking.
If you were to go to a local university and take a webinar session it would look very much like a traditional class. In order to provide the benefits of a live session, you would need a live classroom, projector, and the necessary equipment for a classroom. However, a traditional class also requires that the student panel is present, and this can create a challenge in that there is no way that you can know everything that is going on. You cannot know if the student panel will miss a question or ask a different question. It also takes time for the instructor to walk up to each student and deliver his or her lecture. The advantages to a video webinar are that there is no long breaks between presentations, and the student panel can be there at any point.
What is a Webinar Session?
There are a few differences between online courses and webinars. Most online training platforms allow multiple presentations, as well as remote participation, so a webinar does not have a primary focus but rather one that is geared towards the overall education of the group. Online courses, however, are much more similar to traditional classroom settings. They still require the presentation of information, often in audio or video format. Additionally, most online courses offer a self-paced experience that is directly parallel to the instructor's teaching.
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Typically, webinars consist of an introduction, discussion of topics that are explored in the online course itself, questions asked by the participants, answers provided by the instructor, and then a conclusion. Many webinars allow the participants to submit their own videos to be used during the class. Webinar software is available for both the desktop and web camera versions of the program and is customizable with text, links, icons, video, or a combination of the two. Text versions of the program generally require the attendees to download a PowerPoint-style presentation file in order to view them.
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The benefit of using webinars is that you can learn more about your topic at your own pace, without having to wait for a lecture to begin, or even be able to listen in on the lecturer's voice. You may also want to watch a video of the actual presentation to get a sense for how the presenter carries himself or herself over the webinar conference call. Some webinar platforms even allow you to view YouTube live streams. If there are any visual elements such as a prezi video or streaming content on the website, the content will not be seamless from one webinar participant to the next.
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What Is A Webinar Session? In order to participate in a webinar, you must first register. Generally, attendees are assigned a unique URL to use during the duration of the session. This URL may be included in the invite, or the host may include it explicitly, as well. If the host chooses to include it, participants can simply copy the included URL and paste it into their browser before the call begins. However, if they choose not to, then attendees can simply click on the "Watch Live" button on the attendee's sidebar to be notified of upcoming webinars.
So what is a webinar? It's a way to gather together attendees for an online or virtual event. It's a way to share important information with like-minded people. It is the best way to interact with customers and prospects. Join the small handful of people who have changed their entire career by starting their own business on the internet.
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